Planning in Health Promotion Work

Planning in Health Promotion Work

Planning in Health Promotion Work

Community development, planning and partnerships have become important terms in health promotion, but, up until now, debate around these concepts has happened more in planning science than in public health literature. Roar Amdam draws on theories and new empirical evidence from local, regional and international planning and public health in order to develop a new model for health promotion: empowerment planning. 

Much health promotion planning has focused on top-down approaches, and, while efforts to be participative are made, it is often without having a clear understanding of how community empowerment can be accommodated within health promotion programmes. Amdam’s innovative concept combines top-down and bottom-up approaches to enable people to take more responsibility for their own health and for individual and collective capacity building.

Planning in Health Promotion Workis suitable for all students and researchers of health promotion and health planning and development,  and the numerous applied examples make it an invaluable resource for policy-makers and practitioners working in public health.